Introducing Octopus Capital: A brighter way of investing  

12 May 2025 Reading time: 4 mins

Lieven Debruyne, CEO, Octopus Capital  

We’ve always believed that the best opportunities come from doing things differently.  

Not for the sake of it – but because investing in the right ideas, led by the right people, at the right time, can help change the world for the better.  

Today, that belief matters more than ever.   

That’s why we created Octopus Capital: a new chapter in our journey that puts purpose and performance at the heart of everything we do.  

Part of Octopus Investments, we’re a B-Corp-certified asset manager with a deeply entrepreneurial spirit. We support our clients’ goals with investment strategies built for performance, designed for impact, and tailored to help them navigate a fast-changing world.  

We call it a brighter way of investing. And it’s not just our tagline; it’s a mindset. We believe capital investment can help solve the world’s greatest challenges and deliver long-term value for people, portfolios, and the planet.  

The world is changing – and so are the possibilities

We’re living through a period of profound transformation. Shifting demographics are changing how people live and work. Technology is advancing at speed. Infrastructure is under pressure to adapt.  

These forces are reshaping risk and return and driving a shift in how capital is deployed. They’re also creating new challenges and new opportunities.  

As these shifts accelerate, investors increasingly seek ways to deliver value.  

 It’s not about choosing between performance and impact. It’s because of the impact – solving big, societal problems – that stronger financial returns become possible. 

That’s where Octopus Capital comes in.  

Our vision: investing in a brighter future  

We believe the best investment opportunities are found in solving the world’s greatest challenges.  

We have a deep conviction that:  

  • The world will successfully decarbonise.  
  • Societies will adapt to demographic change.  
  • And by investing in these solutions, it’s possible to unlock meaningful long-term value.  

We’re confident that private capital has a vital role to play in shaping a better world.  

By investing in the right people, ideas and industries, institutional investors can help turn this vision into reality – and deliver strong, long-term returns.  

What we do: unlocking capital where it’s needed most  

Octopus Capital was founded with a clear purpose: to challenge the status quo and drive meaningful change by helping institutional investors deploy capital with purpose – and without compromise.  

We focus on three key asset classes that we believe have the greatest potential to deliver both financial and societal returns:  

  • Real estate: Funding the entire property lifecycle to provide homes and workspaces that serve people at every stage of life.  
  • Infrastructure: Backing the transition to net zero and investing in the systems that will power a more sustainable, connected future. 
  • Private debt: Supporting businesses ready to scale, focusing on sustainable growth and impact-driven outcomes.  

Our approach is client-led, purpose-driven, forward-thinking and rooted in deep sector knowledge.  

We’re also excited to be building out our venture capital capabilities – helping clients back the next generation of transformative businesses. More to come as we expand in this space.  

What sets us apart: an entrepreneurial spirit 

At Octopus Capital, we have a deeply entrepreneurial spirit.  

That means identifying emerging, underserved, or poorly understood market areas and helping our clients access them confidently.  

From being one of the first investors in UK renewable energy assets to scaling investments in affordable housing and care, we’ve consistently focused on sectors others have overlooked or lacked the specialism to enter.  

We simplify the complex, back our convictions and act with agility – drawing on our 25-year track record in innovation and impact.  

How we behave: integrity, impact and innovation 

We believe how you behave is just as important as what you do.  

We’re proud to be a B Corp – one of only a few hundred investment firms worldwide that meet the highest social and environmental performance standards. When we re-certified in 2024, we ranked in the top 10% of all B Corps globally.  

We’ve also changed our Articles of Association so that every decision we make formally considers the interests of all our stakeholders: employees, customers, communities, the environment and shareholders.  

Doing the right thing – even when no one is watching – is embedded in our culture.  

Expanding our reach: global ambitions and capabilities 

Octopus Capital is growing, and our ambitions are global.  

We’re expanding our on-the-ground presence across Europe and Australia, and partnering with institutional investors worldwide – from pension funds and insurers to private wealth clients seeking long-dated, multi-asset solutions. 

We’re also strengthening our institutional capabilities in venture capital through Octopus Ventures, helping clients back the next generation of transformative businesses. More to come as this evolves.  

Our ambition is to be a leading provider of impactful, multi-asset solutions.  

A brighter way starts here 

For institutional investors, the challenge is clear: deliver strong returns by investing in solutions that will build a brighter future.  

Octopus Capital exists to support that mission, combining financial performance with positive, lasting impact. We’re ready to unlock the power of private capital and back the ideas that will change the world.  

We believe that investment should be a force for good. By unlocking private capital and supporting the right people and ideas, solving real-world challenges can be key to delivering long-term value.  

Our entrepreneurial spirit and commitment to positive change set us apart – and we’re just getting started.  

To learn more, visit our homepage or contact our team.  

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